Hello 5G Broadcast Enthusiasts,

As the demands on our communication networks evolve, so do the tools needed to deliver timely, secure, and reliable information to the public. One such tool—datacasting—is proving to be far more than a legacy feature of traditional broadcast. In fact, it’s emerging as a critical channel for public safety, education, and emergency response—and with the advent of 5G Broadcast, it’s about to get even more capable.

So what is datacasting and what does it mean for the 5G Broadcast industry?

Hello 5G Broadcast Enthusiasts,

As conversations around the future of television reach new heights, one thing is becoming increasingly clear: the industry is ready for 5G Broadcast.

In a powerful letter to the U.S. Senate and House Commerce Committees, the Consumer Technology Association (CTA), which represents over 1,200 of America’s most innovative technology companies, voiced strong opposition to any mandated adoption of ATSC 3.0 (NEXTGEN TV) across all televisions in US.

Their stance?

This week, I'm putting the spotlight on one of the most exciting and impactful use cases for 5G Broadcast: Direct-to-Mobile (D2M).

At its core, D2M means delivering broadcast content—video, audio, data—directly to smartphones and connected devices without requiring a SIM card, mobile data, Wi-Fi, or even Bluetooth. It's exactly what it sounds like: true broadcast content, delivered straight to your phone.

Why does this matter?

This week, I'm putting the spotlight on one of the most exciting and impactful use cases for 5G Broadcast: Direct-to-Mobile (D2M).

At its core, D2M means delivering broadcast content—video, audio, data—directly to smartphones and connected devices without requiring a SIM card, mobile data, Wi-Fi, or even Bluetooth. It's exactly what it sounds like: true broadcast content, delivered straight to your phone.

Why does this matter?